Our M.A.D.E. to Keep Kids On the Stoke concept is inspired by the 1980's D.A.R.E. campaign for kids to so NO to drugs. It's important that we continue to MOTIVATE the next generation of anglers to take ACTION within the fishing community and local fisheries. They must stay DETERMINED, always casting, always chasing the stoke, preserving, respecting our fisheries and each other. This will allow our youth to form their own beliefs, convictions, character and EXPERIENCE on and off the water which will influence all anglers for years to come.